Home decor is always on trend, making it a great niche for online marketing. If you’re looking to take your home decor website to the next level and if you’re in the market for new ideas regarding your home decor website, you’ve come to the right place. This blog post will showcase 11 of the best website designs for selling home decor items. These themes are all popular and trendy right now, so they can help increase your sales. Take a look and see which one is right for you!
First, make sure your site is mobile-friendly
In today’s world, most people are browsing the internet on their phones, so it’s important that your site can be easily viewed on a small screen. Mobile-friendly design is no longer optional; it’s a must. You can test how mobile-friendly your site is using Google’s Mobile-Friendly Test tool. You must make some changes if your site doesn’t pass the test. Some mobile-friendly design features to consider are:
• A responsive design that adjusts to different screen sizes
• Large, easy-to-tap buttons and links
• Easy-to-read text
• A simplified menu
Second, use high-quality images
The old saying is true: a picture is worth a thousand words. Potential customers looking at home decor items online want to see clear, high-quality images. If your product photos are low quality, they will reflect poorly on your brand and cost you sales. Use bright, well-lit photos showing your products in the best light possible. It would be best if you also considered using lifestyle shots to give potential customers an idea of how your products can be used in real life. For example, as area rugs sellers and retailers, you could show how your rugs can tie a room together or add a pop of color.
Third, use positive customer reviews
If you’re selling home decor items online, you’re likely up against some big-name brands. To compete, showcasing your happy customers’ reviews on your website is important. Positive customer experiences will help build trust with potential buyers and give you an edge over the competition. For example, you could feature a customer review section on your website or product pages.
Fourth, create a sense of urgency
Home decor items are often viewed as an investment, so buyers can be hesitant to pull the trigger on a purchase. You can help ease their fears by prominently featuring limited-time offers and sale items on your homepage. This will create a sense of urgency and encourage buyers to take action before it’s too late. For example, you could offer a 10% discount on all purchases within the next 48 hours.
Fifth, offer free shipping for orders over a certain amount
Free shipping is another great way to encourage buyers to take action on your website. You can offer it as a general promotion or tie it into a specific purchase amount. For example, If you sell vases and your average order value is $50, you could offer free shipping for orders over $75. This would encourage buyers to add more items to their cart to take advantage of the free shipping.
Sixth, make it easy to find what they’re looking for by using clear navigation
Your website’s navigation should be easy to understand and use. If people can’t find what they’re looking for, they’ll likely leave your site without making a purchase. Use clear labels and organize your products in a way that makes sense. You might also want to include a search bar on your site so people can easily search for specific items. For example, as a buyer looking for Hand Tufted Rugs, you search a home decor website that sells different types of rugs. The website has a section for hand-tufted rugs, but it’s buried under several other categories. You eventually find it, but by then, you’re so frustrated that you close the site and move on to another one.
Seventh, use engaging and descriptive product descriptions
Your product descriptions should do more than list the features of your product. They should also be engaging and describe how the product will benefit the customer. For example, instead of saying, “this rug is hand-tufted,” you could say, “this rug is hand-tufted and perfect for adding a touch of luxury to your home.” Always keep the customer’s needs in mind when designing your home decor website. What are they looking for? What type of product are they searching for? Make it easy to find what they’re looking for by including a search bar and clear navigation.
Eighth, provide multiple payment options
Customers should be able to pay with their credit card, PayPal, or other methods. If you only accept one payment form, you could lose out on sales. For example, If you offer one type of payment method that is not popular in the customer’s country, you may lose the sale. Provide multiple payment options to increase your chances of making a sale.
Ninth, make sure your website is secure by installing an SSL certificate
An SSL certificate encrypts the information sent from the customer’s browser to your website. This helps to keep customer information safe from hackers. Many customers will not purchase on an unsecured website. Install an SSL certificate to increase sales and protect your customers’ information. For example, you can use Let’s Encrypt to install an SSL certificate for free.
Tenth, stay up-to-date with the latest trends in home decor
Stay up-to-date with the latest trends to keep your home decor website looking fresh. This doesn’t mean that you have to completely redesign your website every time a new trend comes along. But you can make small changes to keep your site looking modern. For example, you could change your color scheme or add new photos.
And finally, Eleventh, partner with other home decor businesses
partner with other home decor businesses to cross-promote each other’s products. This can be done through blog swaps, social media promotions, or joint giveaways. You can reach a larger audience and boost your sales by working together. For example, a well knows website, RugKnots, sells beautiful rugs have done a great job partnering with other home decor businesses. Like they had a blog partnership with WellWoven.com, which increased their web traffic by 30%.
By following these eleven tips, you can design a home decor website that will stand out from the rest and help you make more sales. Keep your target audience in mind, focus on creating a user-friendly experience, and don’t forget to incorporate some of the latest web design trends. And finally, consider partnering with other home decor businesses to reach a larger audience.
What are the latest trends in home decor?
Statement pieces, mixing and matching patterns, vintage-inspired looks, and global influences. Consider adding some of these trends to your website to attract more customers.
Do you have any other tips for designing a home decor website? Could you share them in the comments below?